I wrote this paper in May 2022, for my Master of Media in Strategic Communication. The paper interprets and integrates a large amount of the literature concerned with storytelling in marketing.

If I am assisting you to present your ideas in the most engaging way possible, or helping you to tell your story in a tailored manner for a particular, predetermined audience, then this paper will provide you with foundations to understand where I am coming from and what I am trying to achieve.

I wrote this paper in May 2022, for my Master of Media in Strategic Communication. The paper interprets and integrates a large amount of the literature concerned with storytelling in marketing.

If I am assisting you to present your ideas in the most engaging way possible, or helping you to tell your story in a tailored manner for a particular, predetermined audience, then this paper will provide you with foundations to understand where I am coming from and what I am trying to achieve.

This paper brings four of my blog posts on the principles of persuasion together in one place. They can be read separately, or in a different order, but read most clearly and cohesively in this order.

Effective communication depends on knowing who your audience is and knowing what interests them. This paper will provide you with insights into the key issues I consider when creating persuasive messages for my clients.

Jean Baudrillard And The Existence Of Meaning David Olney October 1999 A surprising number of people continue to ask me how I learned to think in the lateral and creative way that I do. I still don’t have a great answer for the question, but I can provide you with something to read that illustrates […]