Articles

Inbound marketing is a recent marketing strategy, having only entered the professional and academic marketing lexicon in the early 2000s. Over this brief period of time, it has gone from being a niche approach to becoming a successful, widely used marketing strategy. This thesis answers four related research questions: What is inbound marketing? Why did inbound marketing emerge? What makes inbound marketing significant?

This article will provide you with an indicative summary of the material I can teach your team when you engage me to provide Complex Problem Solving training. I have taught all of this material at University level, and to personnel in the Public and Private sector,, since 2014. Please have a look at my Testimonials page to see how much benefit people have gained from my training.

I have read each book on this list at least twice to develop my Complex Problem Solving training. Each book on this list has contributed something to my training, and each team I work with inspires me to learn something new to assist my next client.

I first wrote about Marginal Losses for SAGE International Australia in 2017. As the topic is more pertinent today than it was then, I have decided to update and republish my article. This article provides a description and explanation of why we experience (and how we contribute to)suboptimal performance within institutions and systems.

I wrote this paper in May 2022, for my Master of Media in Strategic Communication. The paper interprets and integrates a large amount of the literature concerned with storytelling in marketing. If I am assisting you to present your ideas in the most engaging way possible, or helping you to tell your story in a tailored manner for a particular, predetermined audience, then this paper will provide you with foundations to understand where I am coming from and what I am trying to achieve.

I wrote this paper in May 2022, for my Master of Media in Strategic Communication. The paper interprets and integrates a large amount of the literature concerned with storytelling in marketing. If I am assisting you to present your ideas in the most engaging way possible, or helping you to tell your story in a tailored manner for a particular, predetermined audience, then this paper will provide you with foundations to understand where I am coming from and what I am trying to achieve.

This paper brings four of my blog posts on the principles of persuasion together in one place. They can be read separately, or in a different order, but read most clearly and cohesively in this order. Effective communication depends on knowing who your audience is and knowing what interests them. This paper will provide you with insights into the key issues I consider when creating persuasive messages for my clients.